The Lowest Price.
The Highest Standard.
We built Tenten to solve a contradiction: How do we offer the absolute lowest prices on the global market without the "bargain bin" experience?
Why We Exist
Most 'affordable' diamond sites feel risky. They look outdated, they lack customer support, and they leave you guessing. The 'Big Name' sites feel familiar, but they charge you a 10x premium for the privilege.
We reject that choice.
Tenten is the hybrid. We operate lean to beat every price on the market, but we still invest heavily in design, technology, and care.
Unrivaled Pricing
We are obsessed with being the price leader. We source from the same global suppliers as the giants, but we present to you the fair price. We don't pay for Super Bowl ads or marble showrooms. You pay for the diamond, not the overhead.
The Tenten Evaluation
Buying blind is stressful. That’s why we built proprietary tools to analyze every diamond. Our system analyzes the specs against industry standards and gives you a clear 'Pass' or 'Fail.' We give you the expertise to choose with confidence.
Human-First Service
We are a small, dedicated team, not a call center. We believe in being fair, transparent, and responsive. Whether you need a video of a stone or advice on a setting, you are speaking to a specialist who cares.
A Note on Trust
I started Tenten because I saw a gap in the market. You shouldn't have to overpay to feel safe. And you shouldn't have to sacrifice service to get a deal.
We bridge that gap. We enforce strict ethical sourcing (Kimberley Process & conflict-free), we provide official GIA/IGI certification with every stone possible, and we stand behind our inventory with a Price Match Guarantee.
We are here to get you the 10/10 diamond, for the price it actually costs.